Category: News

Red Havas CEO James Wright Dishes to PR News: The Best Advice, Best Business Book, His Dream Dinner Guests and What He’d Cook Them

“Even if you’re the most organized person in the world, it’s hard to fathom how there are enough hours in a day to wear as many high-powered hats as James Wright,” writes PR News’ Melissa Hoffmann of our CEO in its “First Person” community spotlight this week.

The industry pub quizzed James on all things PR (his first job, why the industry interests him, what he’d be doing if he were in another industry and more), and about our agency’s new Merged Media model. And it threw in some fun questions about the last vacation he took, the technology he can’t live without and the technology he will never learn to love.

Of Red Havas’ new agency model, he said, “Our Merged Media model represents excellence across earned, social, experiential and storytelling, with content sitting at the heart. We believe that the future for PR is in embracing Merged Media, and we will do this through strategic investment and integration of content, social, data and brand experience expertise, all of which are crucial to achieve impact in today’s media world.”

Read the piece in full.

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See Which 3 Red Havas Campaigns Took Home 2019 Bulldog PR Awards

Red Havas North America will soon have a few new trophies to our (new) name. Our agency has just been named the winner of two gold and one silver honor from the 2019 Bulldog PR Awards. The prestigious competition received a record-breaking number of entries this year, so we’re especially thrilled to have three campaigns recognized.

We want to extend congratulations to the three clients who are being honored alongside us: the Global Climate Action Summit, Walking with the Wounded and MilliporeSigma, and we invite you to explore the hyperlinked case studies for each.

Gold Winners

Best Green/ Environmental/ Sustainability Campaign: Global Climate Action Summit

Best Issue/ Cause Advocacy Campaign: Walking with the Wounded’s Walk of America

Silver Winners

Best Community Relations Campaign: MilliporeSigma’s Curiosity Cube™ Ignites Scientific Passion

What else is happening these days at Red Havas? Learn about our agency’s new name and positioning, and more, on our blog!

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What Brands Today Need to Know About Social Media

BRANDS SHOULD HAVE A PRESENCE ONLY WHEN AND WHERE THEY HAVE A PURPOSE

For the past three years, Davitha Ghiassi has served as Red Agency Australia’s Executive Director of Social & Integration. This month, as she begins in her new role as Executive Vice President of Social & Integration at Havas PR North America she reflects on her time in Oz, what brands today need to know about social media, why the “work hard, play hard” days are over, and why Instagram is her favorite social media platform.

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PR Writing That Lets Your Message Shine

by Linda Descano, CFA®, executive vice president

Clear, compelling writing is a fundamental PR skill and one I’m particularly passionate about. So I was delighted to be a panelist at a recent PR News writing workshop at the National Press Club in Washington, D.C., titled “Common PR Writing Mistakes That Bury Your Message—And How to Fix Them.”

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Top-of-Mind Tuesday with Associate Vice President Brandon Thomas

Welcome to Havas PR’s ‘Top-of-Mind Tuesday’ blog series. Some weeks you’ll find a crowdsourced list of assorted stuff our staff is pondering and learning and falling in love with, and other times our top-of-mind list will fit into a single theme or come from one particular Havas PR staffer. This week, Brandon Thomas, a Havas PR associate vice president in our New York office, told us what he’s been into lately.

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