What we do?
We excel at making our clients be the news. We know the who, how and why for getting their names in print and on screens in global, national and local media and the trades that matter. Through our dedicated media relations departments, Newsengine and Social Newsengine, we create stories worth telling. Our departments work to be “in and of newsmaking”—meaning we use our vast experience to connect with the right outlets to generate news based on research, trendspotting and other analysis we’re undertaking at Red Havas.
Enhancing and maintaining corporate profile is of paramount concern to any business no matter what industry they operate in. We work closely with our clients to establish authenticity in corporate character through meaningful dialogue, thought leadership and relationship building at all internal and external levels.
ISSUES AND CRISIS MANAGEMENT
Communicating effectively during difficult times is crucial. The best defense against an issue or incident that could escalate to a crisis is preparation, which also will counteract the sudden, emotional aspects that can lead to nonproductive actions or behavior. It’s imperative to have an issues-management plan in place. We work with clients to develop such a plan and a comms framework (key messages, draft response, Q&A, suggested action plan). Then, if a crisis occurs, we conduct a comprehensive analysis and monitor it digitally in real time.
Red Havas has worked with a range of CEOs and key corporate business leaders to build reputation and cultivate trust through a number of strategies: speaking opportunities, influencer engagement and targeted relationship development. We also offer tailored media training programs that cater to the needs of each individual—increasing confidence and ensuring that messages delivered to the media remain on brand.
We work in partnership with our clients to understand their stakeholders and help shape a communications program to reach them. Effective stakeholder relations management is about communicating and influencing attitudes, decisions and behavior. It is also about listening to other opinions and points of view, so that we can better understand particular stakeholders, perhaps find common ground and positions, and/or simply open a new dialogue.