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What Brands Today Need to Know About Social Media

BRANDS SHOULD HAVE A PRESENCE ONLY WHEN AND WHERE THEY HAVE A PURPOSE

For the past three years, Davitha Ghiassi has served as Red Agency Australia’s Executive Director of Social & Integration. This month, as she begins in her new role as Executive Vice President of Social & Integration at Havas PR North America she reflects on her time in Oz, what brands today need to know about social media, why the “work hard, play hard” days are over, and why Instagram is her favorite social media platform.

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PR Writing That Lets Your Message Shine

by Linda Descano, CFA®, executive vice president

Clear, compelling writing is a fundamental PR skill and one I’m particularly passionate about. So I was delighted to be a panelist at a recent PR News writing workshop at the National Press Club in Washington, D.C., titled “Common PR Writing Mistakes That Bury Your Message—And How to Fix Them.”

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Top-of-Mind Tuesday with Associate Vice President Brandon Thomas

Welcome to Red Havas’ ‘Top-of-Mind Tuesday’ blog series. Some weeks you’ll find a crowdsourced list of assorted stuff our staff is pondering and learning and falling in love with, and other times our top-of-mind list will fit into a single theme or come from one particular Redster. This week, Brandon Thomas, an associate vice president in our New York office, told us what he’s been into lately.

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Top-of-Mind Tuesday with Red Havas VP SuJin Oh

Welcome to Red Havas’ Top-of-Mind Tuesday blog series. Some weeks you’ll find a crowdsourced list of assorted stuff our staff is pondering and learning and falling in love with, and other times our top-of-mind list will fit into a single theme or come from one particular Redster. This week, SuJin Oh, a vice president in our New York office, told us what she’s been into lately.

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