“Even if you’re the most organized person in the world, it’s hard to fathom how there are enough hours in a day to wear as many high-powered hats as James Wright,” writes PR News’ Melissa Hoffmann of our CEO in its “First Person” community spotlight this week.
The industry pub quizzed James on all things PR (his first job, why the industry interests him, what he’d be doing if he were in another industry and more), and about our agency’s new Merged Media model. And it threw in some fun questions about the last vacation he took, the technology he can’t live without and the technology he will never learn to love.
Of Red Havas’ new agency model, he said, “Our Merged Media model represents excellence across earned, social, experiential and storytelling, with content sitting at the heart. We believe that the future for PR is in embracing Merged Media, and we will do this through strategic investment and integration of content, social, data and brand experience expertise, all of which are crucial to achieve impact in today’s media world.”