Tag: storytelling

What Is Merged Media? It’s the Future of PR

by James Wright, Global CEO of Red Havas; Global Chairman of Havas PR Global Collective

The lines of communications—earned, owned, shared and paid—aren’t just crossing. They’re merging. More than 60 percent of public relations leaders, CEOs and students surveyed in 2019 say that within five years the average person will not be able to make a distinction between paid, earned, shared and owned media when consuming information.

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