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7 Tips from Branding Experts on Operating at the Intersection of Purpose and Experience

Unilever CEO Alan Jope, among others, has said that purpose will be even more relevant to brands going forward. Others have asserted that recent events are accelerating the rise of stakeholder capitalism.

Will the importance of purpose outlast these immediate crises? Is the rise of the purpose-led brand permanent? What will it take today—and tomorrow in the “next normal”—for brands to operate at the intersection of purpose and meaning?

It’s Been 125 Days Since Our Lives Changed Forever—What Does It All Mean for Communicators?

When my agency released our annual Red Sky Predictions report at the end of February, I couldn’t know how prescient two of the 2020 predictions would be. We forecast not only that brands would be anchoring themselves in purpose like never before but also that they would be increasingly put in the uncomfortable position of having to articulate their political and social values to their customers.

Live from the Roundtable: Crisis Communication in Practice

Last week, Redsters Linda Descano and Lesley Sillaman joined crisis and leadership experts for the third part of a panel discussion about leadership in crisis.

Mind Your C’s: Tips for Effective Crisis Communications

As we explored in our recent white paper, Leading Through Crisis: Communications Lessons and Opportunities, the content of what you communicate during difficult times is critical, but the tone of those messages is as important as what’s said.