April 18, 2022

A New Lens On Brand Experience

by Brady Lovett in News

The pandemic forced brands to get more creative in establishing relationships with all key stakeholders, and communications pros have tapped into culture, new platforms and innovative content strategies to meet the moment. 2022 has taken the bull by the horns — combining what worked in the past with the accelerated transformations that occurred as a result of the pandemic. In turn, brands are forging a path forward that will be more efficient, authentic and creative.

Read more from this Red Havas-hosted roundtable discussion in partnership with PR Week, featuring our global CEO James Wright.