Category: News

Our Red Hot Summer Days

To maximize our fun in the sun, Redsters get up to four extra days of PTO to unwind and adventure between Memorial Day and Labor Day. Here’s how we spent our Summer Days this year. As you’ll see from the looks on our faces, it’s a VERY cherished agency benefit.

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3 Simple Tricks for Staying Sharp in the Social Media Space

by Stacey Simon, account supervisor, Red Havas

In social media, things change by the day, even the minute. Think a feature that Twitter or Facebook has rolled out overnight, a bombshell announcement about an acquisition or IPO, or a new must-have tool poised to revolutionize social measurement. Not to mention, staying on top of the Instagram influencers du jour can be quite the task.

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How Condé Nast, Google, Coca-Cola and Other Top Companies Are Applying AI

by Linda Descano, CFA, executive vice president, and Davitha Ghiassi, executive vice president 

Until recently, the role that artificial intelligence would play within major companies remained largely uncertain—a concern for the future. But AI is no longer the sci-fi-loving step-cousin twice removed. It is now the hero child that’s been entrusted with powering many brands into their next chapter.

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Top-of-Mind Tuesday with CMO Megan Rokosh

Welcome to our Top-of-Mind Tuesday blog series. Some weeks you’ll find a crowdsourced list of what Redsters are pondering and learning and falling in love with, and other times our top-of-mind list will fit into a single theme or come from one particular Red Havas staffer.

This week, Megan Rokosh, global CMO for Red Havas and Havas Health & You, tells us what she’s been into lately.

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Happily Ever After? 6 Things to Know About Love in the Digital Age

Looking for love in all the wrong (online) places? You’re not alone.

To explore the difficulties of love, romance, sex and dating in the digital era, Havas Group fielded a survey in the first quarter of 2019 to roughly 17,400 people ages 13-plus in 37 countries, with a focus on Prosumers, the leading-edge influencers and market drivers whom Havas has been tracking for more than 15 years. The result of its findings: the Group’s newest Prosumer Report, “Love in the Digital Age.”

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What Is Merged Media? It’s the Future of PR

by James Wright, Global CEO of Red Havas; Global Chairman of Havas PR Global Collective

The lines of communications—earned, owned, shared and paid—aren’t just crossing. They’re merging. More than 60 percent of public relations leaders, CEOs and students surveyed in 2019 say that within five years the average person will not be able to make a distinction between paid, earned, shared and owned media when consuming information.

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