New Practice Area: Red Impact

Today we’re announcing the launch of Red Impact. This new offering brings together Red Havas’ environmental, social and corporate governance (ESG) expertise and capabilities from across the world.  

Our micronetwork shares the core belief that a company’s larger purpose should be to make a positive difference in the world. While our award-winning experience in cause dates back 40-plus years, ​we’re formalizing the practice on a global scale now because we’ve seen increasing demand for global approaches to purpose-driven strategic communications.   

Red Impact will be driven by a team of specialists across our micronetwork, including Linda Descano, CFA^®, EVP, Melanie Klausner, EVP, and Audrey Arbogast, associate vice president, in the U.S.; Richard Clarke, executive director, in the U.K.; Matthew Thomas, executive director, and Jacqui Munro, senior consultant, in Australia; Mathilde Montel, senior communications director, corporate, in the Middle East; Ana Pico Alvarez, general manager, in Spain; Vittoria Ghirlanda, sustainability manager, in Italy; Martin Bennung, content strategist, in Germany; Mel Panabi, business director, and Janlo Cui, business director, in The Philippines; and Vineel Agarwal, CEO, Havas Village in South Africa and Africa.  

New white paper: “Five Ways Brands Can Do Corporate Purpose on Purpose” 

In tandem, today we also release our newest white paper on purpose, “Five Ways Brands Can Do Purpose on Purpose.” We hope you’ll download it, read it, share it and let us know what you think.  

Are we preoccupied with purpose? Yes. We believe it’s at the heart of any truly great business. These are the kind of businesses we wish to work with, and it’s mostly certainly the kind of business we aspire to be ourselves. 

Learn more about the work we do at Red Havas.