From transportation and healthcare to electronics and sporting goods—and much, much more—Covestro makes the materials that make the world a brighter place. But with hundreds of formulations used in diverse end markets, Covestro understands that speaking to key audiences with a consistent, unified voice is easier said than done. For more than 20 years, Havas has helped Covestro tell its story to product designers, engineers and other influencers—in a way that sets the company apart.
Covestro: Tailoring the Same Story to Different Audiences
To develop content that ladders up to the company’s overall brand pillars, yet can be tailored to the unique needs of each target audience, Havas has totally immersed itself in Covestro’s businesses. We draft content used in a wide variety of company communications, including newsletters; news releases; website copy; and op-eds and byline articles for daily papers, as well as in industry and trade magazines.