To place the Global Climate Action Summit, held in September 2018 in San Francisco, at the forefront of the global conversation on climate change, Red Havas needed to identify those on the climate frontline to mobilize diverse communities, spark interest in the Summit and provide essential information about the goals of the event. We were also tasked with bringing the events’ key climate pillars to life, firing up the Summit’s earned and owned media channels and leveraging them both to secure global coverage in multiple languages that demonstrated how much progress is being made on climate action.
Establishing a Global Footprint: The Global Climate Action Summit
While focusing on core public relations tactics to increase the impact of the Summit’s messages, including conducting daily media outreach, we also developed the Summit’s website to act as a key portal for global audiences—acting as a web editor by uploading and creating Summit, partner and affiliate content such as news, blogs and event previews. The site provided opportunities for individuals to participate in Summit activations and connect with partners, climate trailblazers and supporters in their cities, communities and beyond. At the same time, we established, monitored and measured the Summit’s social media presence, using unique hashtags to share stories of climate action and hosted global digital surges to bring the ambition, inspiration and creativity of the Summit to countries around the world. We monitored and managed press accreditation requests, designed style guides, directed a sizzle reel and developed digital toolkits in multiple languages for media, delegates, affiliate events, organizers, trailblazers, speakers and communications teams.