When our client Fox Restaurant Concepts was launching its organic cold-pressed juice and smoothie spot, Juby True, we were tasked with generating awareness, excitement, trial and media interest for the True Food Kitchen spin-off brand.
Work
Juby True: Giving Phoenix a Taste of a Healthy New Brand
The Challenge
The Solution
We invited local Phoenix media and influential bloggers to a sneak peek of Juby True on the night before it opened to the public—and followed up relentlessly to get them to attend and help us spread the word. We knew social media would be another big factor in creating word-of-mouth awareness and trial, so we seeded and pitched accordingly.
The Results
Twitter impressions the week of the launch were 15 times higher than the previous week, at almost 66,000.
We also generated conversations on Facebook with media and influencers, including Arizona Foodie, Fabulous Arizona, Where Should We Eat and Arcadia News.
On Instagram, posts included those from Arizona Foodie, Fabulous Arizona, Where Should We Eat, Arcadia News and Scottsdale Living.