May 1, 2020

Red Havas Launches Red Rapid Recovery Program to Help Clients Navigate COVID-19 Communications

by Ellen Mallernee Barnes in News

Global Merged Media micro-network Red Havas has announced the launch of its Red Rapid Recovery Program, a new offering that sets clients up for success in the post-COVID-19 world. The Red Havas proprietary process uses a comprehensive assessment of global and local data and insights to design programs that ensure a more rapid return to business growth and strength.

“The COVID-19 pandemic has changed the way we live our lives and the way businesses operate,” said James Wright, global CEO, Red Havas, and global chairman, Havas PR Global Collective. “With clients now actively looking to plan their recovery communications and revitalization strategies, we have drawn on our teams, research tools and insights from all around the world to create a bespoke Merged Media methodology.”

The Red Rapid Recovery Program takes clients through a number of steps to:

  • Gather important stakeholder insights from employees, customers, partners and the broader community;
  • Assess best practices from other markets that have started to reopen and from other relevant industries;
  • Help identify new challenges in communicating with target audiences; and
  • Develop an actionable and phased rollout strategy to overcome these challenges with innovative and effective programs in a business-as-unusual environment.

“We know many organizations are stretched thin responding to the immediate needs of employees and external stakeholders, so we wanted to provide a framework that can help them look ahead and structure proactive communications for the recovery phase,” adds Wright. “We can use this methodology to create powerful programs for clients looking to maximize their reemergence once the lockdown is eased.”

The Red Rapid Recovery Program has been initially piloted with pro bono partner Project HOPE, a global health and humanitarian relief organization that supports health workers at the forefront of COVID-19 (