Tag: davitha ghiassi

Put It to the Panel: How Do PR and Sales Align?

During Communications Week last week, communicators across New York, London and Hamburg hosted panels and workshops aligned to this year’s theme: value. As the value of our work is being increasingly called into question by key stakeholders, this theme has resonated deeply across the PR, media and marketing industries today.

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The Teen Transition: 4 Growth Spurts Shaping Social Media’s Future

by Davitha Ghiassi, EVP of Social & Integration, Red Havas

If social media were a person, they’d be 15 years old today. With the major evolution of this now truly maturing platform comes all you would expect a hormonal adolescent in his or her formative years to experience, including the comingling of intense rebellion and expression, and of self-doubt and discovery.

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