Tag: davitha ghiassi

Put It to the Panel: How Do PR and Sales Align?

​During Communications Week last week, communicators across New York, London and Hamburg hosted panels and workshops aligned to this year’s theme: value. As the value of our work is being increasingly called into question by key stakeholders, this theme has resonated deeply across the PR, media and marketing industries today.

Read More
The Teen Transition: 4 Growth Spurts Shaping Social Media’s Future

by Davitha Ghiassi, EVP of Social & Integration, Red Havas

If social media were a person, they’d be 15 years old today. With the major evolution of this now truly maturing platform comes all you would expect a hormonal adolescent in his or her formative years to experience, including the comingling of intense rebellion and expression, and of self-doubt and discovery.

Read More