by Linda Descano, CFA, Executive Vice President, Red Havas
Brands are under the spotlight like never before as a result of the COVID-19 pandemic and recent protests of persistent systemic racial inequity and injustice.
Boardrooms—real and virtual—have become war rooms. Brands have had to decide how to keep the wheels turning, how to keep their companies aligned to ideals around purpose and whether to stay on the sidelines or to engage. And, if they are going to engage, whether to lead or to follow.Read More