Our Latest News

2019: The Social Year in Review

by Lily Whorl, fellow, Red Havas

Each week, we circulate a staff dispatch we call “Red Hot Social Headlines” to ensure all Redsters remain up to date on the latest and greatest in social media land for our clients. (We also regularly share the top social headlines on our Instagram Story, so please find and follow us there!)

This week, we sent out a special edition of Red Hot Social Headlines—wrapping up the year’s top social news. And this helping of social highlights is worth sharing. Dig in, and enjoy:

Mental health matters

Social media platforms are now taking their users’ mental health into consideration. The plan to eliminate likes on both Instagram and Facebook, coupled with Twitter’s indication that it may follow suit, means that social platforms are striving to weed out users who find personal value in their likes. That’s not all. Instagram has taken proactive measures to ask their users, “Are you sure you want to post this?” before posting a negative comment. It’s fair to expect more mental health initiatives in 2020.  

A stride toward Stories

In 2018, Stories content overtook Feed content and made its appearance on almost every social media site, including Facebook, Instagram and story pioneer Snapchat. By using Stories much more comprehensively than when first introduced, marketers have been able to post more frequently without harming their brand’s image. 

Snapchat stayed relevant 

The struggles have been real for Snapchat. But with odds against its favor, it’s still standing. Striving for greatness in the augmented-reality world, Snapchat launched its Lens Studio this year. By doing so, it opened the opportunity to everyone to create lenses and filters. It has been a big year for Snapchat, with recent key additions such as Cameos and a 3D camera mode. With the creation and implementation of these new exciting tools, Snapchat saw revenue increase 50 percent compared to the prior year, to $446 million in Q3 2019.

TikTok takes off 

We’ve seen TikTok grow at a breakneck pace this year, with more than 800 million monthly users, but what can we expect for the future? One key challenge: 60 percent of TikTok users are based in China, making it difficult for the platform to push through to a global audience. Along with an expected competitive doppelgänger from Instagram, it may experience struggles after Instagram’s Brazilian launch of Reels, a music video remix feature similar to TikTok’s.

Political ad problems 

Twitter put its foot down this year by banning all political advertisements in response to concerns over misinformation regarding political conversations. Facebook, on the other hand, left a bit more wiggle room for these ads. Facebook states that its approach to political propaganda is grounded in its fundamental belief in free expression. Though these concepts seem straightforward, we can anticipate social media stakeholders to wade into the gray area created by the approach of the 2020 election.

For more social news, follow Red Havas U.S. on Instagram.

Read More
One Young World, One Redster, Three Takeaways

by Catherine Clements, Account Executive, Red Havas

A few weeks ago, I had the opportunity to attend the 2019 One Young World Summit in London, England. This annual event brings together more than 2,000 young leaders (ages 18-35) from over 190 countries, making it the second-largest gathering of diverse young people after the Olympics.  The delegates represent global and national companies, NGOs, universities and other forward-thinking organizations and are joined by world leaders, acting as the One Young World Counselors.

Read More
Top 5 Lessons from #PRSAICON

by Julianne Muszynski, associate vice president, and Bre Zboran, senior account executive

We traveled to sunny San Diego last week for the PRSA International Conference. While there, we listened to thought-provoking keynotes, attended specialized breakout sessions and workshops, connected with communications pros and, of course, ate delicious tacos.

Read More
Put It to the Panel: How Do PR and Sales Align?

During Communications Week last week, communicators across New York, London and Hamburg hosted panels and workshops aligned to this year’s theme: value. As the value of our work is being increasingly called into question by key stakeholders, this theme has resonated deeply across the PR, media and marketing industries today.

Read More
Loyalty in the Workplace: Can Going All in Help You from Missing Out?

by Melissa Rieger, vice president, Red Havas

With its charming way of parodying workplace culture, it’s no surprise that The Office is one of the highest-rated television sitcoms of all time. As a long-time fan, I’ve heard quite a bit of chatter about the show over the years. (Admit it—you’ve quoted it yourself once or twice.) The reason is quite possibly because, while the characters are exaggerated, they’re relatable. When it comes to a real-life office setting, though, how many people would say that Michael Scott truly is the “World’s Best Boss?” Craziness. It may be more common to hear something like, “He’s absolutely ridiculous—lovable, but ridiculous.”

Read More
Top-Of-Mind Tuesday with Audrey Arbogast

Welcome to Red Havas’ Top-of-Mind Tuesday blog series. Some weeks you’ll find a crowdsourced list of assorted stuff our staff is pondering and learning and falling in love with, and other times our top-of-mind list will fit into a single theme or come from one particular Redster. This week, Audrey Arbogast, a senior account executive in our Phoenix office, told us what she’s been into lately.

Read More
Antonio Brown Controversy Reveals the Power—and Ethical Gray Areas—of Social Media

by Pattie Sullivan, senior vice president, Red Havas 

Like many of us, I’m immersed in media from the time I roll out of bed in the morning until I shut off the lights and call it a day. However, because I work in PR, I tend to see things through a dual lens. For instance, my teenagers talking about TikTok interests me as a mom who is concerned about online privacy and other issues. But as a communicator, this same conversation becomes a mini, non-scientific focus group about teens’ changing social media habits.

Read More