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The Teen Transition: 4 Growth Spurts Shaping Social Media’s Future

by Davitha Ghiassi, EVP of Social & Integration, Red Havas

If social media were a person, they’d be 15 years old today. With the major evolution of this now truly maturing platform comes all you would expect a hormonal adolescent in his or her formative years to experience, including the comingling of intense rebellion and expression, and of self-doubt and discovery.

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What Brands Today Need to Know About Social Media

BRANDS SHOULD HAVE A PRESENCE ONLY WHEN AND WHERE THEY HAVE A PURPOSE

For the past three years, Davitha Ghiassi has served as Red Agency Australia’s Executive Director of Social & Integration. This month, as she begins in her new role as Executive Vice President of Social & Integration at Havas PR North America she reflects on her time in Oz, what brands today need to know about social media, why the “work hard, play hard” days are over, and why Instagram is her favorite social media platform.

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PR Writing That Lets Your Message Shine

by Linda Descano, CFA®, executive vice president

Clear, compelling writing is a fundamental PR skill and one I’m particularly passionate about. So I was delighted to be a panelist at a recent PR News writing workshop at the National Press Club in Washington, D.C., titled “Common PR Writing Mistakes That Bury Your Message—And How to Fix Them.”

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